To get leads, free trial users, and prospects for your SaaS product, you need to use social media. So far, so good. There’s just one problem. You’re probably terribly inefficient in your social marketing. That’s costing you time that could be
Why Your Bad Social Media Habits Undermine Your Marketing Success
You publish a new blog post to promote a new feature like your Salesforce integration. To get traffic, you post that link to Twitter, LinkedIn, and Facebook. Your vague intention is to publish the update and move on with your day. However, that “quick update” quickly becomes a half hour or longer social media session. You see all the updates from your friends and contacts.
Yikes! When a fifteen-minute marketing task becomes a 60 minute aimless wandering, you have a problem.
It’s Not Your Fault – These Are Habit Forming Products
If you find it difficult to tear yourself away from social media platforms, you’re far from alone. These products have been crafted by engineers and marketers to engaging. That’s a bit strange when you think about it. How can use a computer or mobile device become habit forming? That’s a big question best answered in the book – Read Hooked: How to Build Habit-Forming Products by Nir Eyal for more insight.
You cannot change the design of Facebook, LinkedIn, Twitter, and other platforms yourself. However, you can change your habits.
How To Optimize Your Social Media Marketing Habits
You cannot ignore social media platforms when it comes to promoting your business. That’s no solution! There are simply too many leads on those platforms to ignore. Instead, you need to use systems and rules to optimize your process. Use these rules to guide your process
1 Write your social media to do list in advance
When I was growing my project management website, I had a standard social media promotion procedure. With every new post, I would publish updates to Twitter, LinkedIn, and specific LinkedIn groups. Once updates were published to those specific places, my job was done.
2 Write your social media updates off the platform
Writing your social media updates directly on the platform is not a good idea. Instead, I recommend creating those updates in Word or Google Docs. Compared to social media, these apps are distraction-free, so you will be able to write your updates much faster.
3 Set a timer for direct social media use
I’m a huge fan of using count down timers as a productivity tool. For example, set a timer on your phone for 15 or 20 minutes. As the clock counts down, you need to go through each part of your social media update list from step 1. If you’re not sure how long to set the timer for, I recommend 20 minutes as a starting point.
4 Publish the updates
Copy and paste the updates onto each platform. Next, add in the other needed elements such as links, images, emojis, and the like.
5 Return in 1-2 hours for a 15-minute engagement session
After you publish your content to social platforms, you job is not done. When people engage with your content, you need to return to platform to engage. Scheduling a reminder to check and respond to comments and likes in 15 minutes is enough in most cases. If you happen across a prospect who appears particularly excited about your product, introduce them to your sales team.