Content marketing is one of the most important ways for business to business companies to grow. According to the Content Marketing Institute:
- 75% of the most successful B2B marketers use content marketing to generate sales
- 69% of the most successful B2B marketers have a documented content marketing strategy
- 50% of B2B marketers outsource at least some of their content marketing
- The most successful B2B marketers spent $272,000 on content marketing in 2019 while the least successful companies spent $109,000 in 2019
If you want to generate sales, increase customer loyalty or nurture your leads, outsource your content marketing.
I’m flexible in how I work. Every company is different, and one size doesn’t fit all. Yet, you’re probably wondering about what options are available. The example packages below give you a starting menu.
The Content Marketing Power Up
Remember Super Mario? The adventurous plumber faced constant challenges in his quest to defeat Bowser and save the Princess.
Fortunately, he had a secret weapon: power-ups! These power-ups would quickly give Mario extra lives, transform him into other characters and more.
The moral of the story? Sometimes, you need a quick power up to get back on track. The Content Marketing Power Up is like a strong cup of coffee for your marketing program. You’ll get the marketing ideas you need to grow.
When you sign up for a content marketing power up, you get:
- Minimal Time Investment: you join a laser focused 30 minute video call to share a few key data points
- New marketing ideas to fill out your content calendar
- Conversion rate optimization tips
- Reverse engineer the marketing successes of your competition to get more leads Note: the content marketing power up does not include execution.
The Content Marketing Power Up is $297. Contact me to request your Power Up today!
The Momentum Starter (best for newer companies and startups)
The marketing tools you need to develop and establish your business
This package gets you moving from a standing start to having momentum in your marketing: more traffic and high-quality leads month after month. The Momentum Starter package gets you on your way…
Deliverables typically include:
- 4 blog posts per month
- 1 email campaign per month
- Quarterly white paper
- Monthly reporting
- Monthly meeting/call
- Project management
Investment: From $3,000 per month
Contact me today to discuss the Momentum Starter!
The Industry Authority Builder (best for companies with an existing content marketing program)
You’ve started to invest in marketing automation platforms like HubSpot, and the program is starting to work. There’s just one problem. You’re struggling to maintain consistency, and your traffic is suffering.
The Industry Authority Builder package helps you grow and maintain a strong market presence so that prospects come to you without continually asking about price or how you’re different from the competition.
Increase the reach of your business with a permanent and robust marketing presence. The Industry Authority Builder package allows you to improve market traction and make your mark on competitive industries.
Deliverables typically include:
- 6 blog posts per month
- 2 email campaigns per month
- Monthly lead magnet (e.g., White paper, customer case study, etc.)
- 1 landing page
- Onsite SEO optimization
- 20 social media updates per month
- Monthly reporting
- Monthly meeting/call
- Project management
Investment: From $5000 per month