White Clarke Group
“He has helped provide a solid foundation of material for engaging potential customers… an integral part of developing our content plan and taking pressure off the rest of the team”
“He has helped provide a solid foundation of material for engaging potential customers… an integral part of developing our content plan and taking pressure off the rest of the team…”
While we are a global company, our marketing team is quite lean, so producing enough high-quality content to execute campaigns was a lot to manage. We needed a copywriter with focused expert knowledge in financial technology – which is not easy to come across – to work collaboratively with us to develop material.
Bruce brings that expert knowledge and writes well-researched, long-form articles to educate our prospects, signposting them to our software products in the process. He takes what’s generally quite dry and technical information and turns it into high-quality, reader-worthy, accessible content.
When we need more ideas, Bruce is happy to take the initiative to come up with new topics that will work for us, communicating with our salespeople to refine and focus ideas before writing. He is open-minded with new topics to express our core messaging in different pieces to keep our articles interesting to readers.
It has been a pleasure to work with Bruce, especially after some negative experiences we had previously. It’s difficult to find people who can hit all the bases when it comes to having the initiative, the knowledge, and the open-mindedness we need. From the first draft, Bruce’s work is of high quality, but he is also open to reworking things to fit our style and brand voice or to fill gaps. He is consistent and clear about deadlines and when he is going to send completed pieces through for review.
Through working with Bruce, we now have a wide range of articles and content on our site to educate prospects. He has helped provide a solid foundation of material for engaging potential customers, having worked with us on about half of the articles we’re currently using across two different products. As an integral part of developing our content plan and taking pressure off the rest of the team, I don’t think we would have been able to achieve the number of articles and corresponding campaigns we currently have without him.
Cherelle Johannes, Junior Marketing Executive, White Clarke Group
Wiley Efficient Learning
“The content he created definitely drove sales for the launch year of our product.”
We created a new online professional education product for project managers. In order to sell it, we needed to create content on topics related to the product to direct our potential customers to. We also needed to establish a tone and an authority around the voice of this new product. Bruce’s expertise was a natural fit for us. He was very knowledgeable about the subject and had a lot of good suggestions around creating a brand voice.
Any time you’re working with any kind of outside vendor for the first time, there’s always some hesitation. Anybody can sell you their services, but they don’t always deliver.
Any concerns I had were alleviated after just one or two conversations with Bruce. He showed more experience than others we considered for the project. He asked the right clarifying questions to dig deeper into what we needed. We definitely benefited more from that dialogue than if he just went straight into creating what we requested. He took our loose plan of topics and suggested five or six more concise and focused topics, which demonstrated the depth of his knowledge.
We benefited from Bruce’s expertise and the quality of his work. He created useful content that benefited our customers. As a result of working with Bruce, we saw tangible results, including increased clicks and a lot of increased web time. The content he created definitely drove sales for the launch year of our product. The investment we made in his service certainly played a role in creating a brand that could be viable and successful online.
I appreciated how easy it was to schedule time with Bruce and how reliable he was. He was very accommodating, responsive and always met deadlines. More often than not, he gave me what I needed ahead of schedule – I never had to chase after content**.** Everything was very professional.
I’d absolutely recommend Bruce to others. You’ll get expert opinions and quality assets with him. He’s easy to work with and readily available with valuable input.
– Scott Mayr, Digital Marketer PMP, Wiley Efficient Learning
“Within a couple months, the whitepaper generated about four leads that we are working on.”
It’s important for our industry to be seen as thought leaders to differentiate us from our competitors. We wanted to write thoughtful content that would communicate our Salesforce knowledge, engage and build trust with our audience, and hopefully attract more clients. But we didn’t have the time or the resources internally to write that content.
Because what we do is very technical, it was important that we engage someone that understands it – someone who could speak the lingo and understand the tone we’re going for. Bruce had a really impressive portfolio and had written about Salesforce CRM before, so that made us feel really comfortable.
We were a little hesitant about Bruce being in Canada and us in Australia. We weren’t sure how well it was going to work with the time difference and not having that face-to-face contact. But Bruce was super accommodating and would always put our needs first, being open for phone calls and always making himself available at a time that worked for us. When we messaged him, he would answer right away.
Bruce helped us create blog content, which had a major impact on our website traffic, our social media engagement, and our relationship with prospects and our clients. The highest performing blog post he created for us generated 476 visitors to our website and more than 1,100 page views, with an average time on page of one minute and 15 seconds. He created a whitepaper for us, which we put on a landing page that prompted people to enter their details in order to download it. Within a couple months, the whitepaper generated about four leads that we are working on. The content he created been really valuable for us in continuing to shape our marketing strategy and, ultimately, helping us get more deals.
We would highly recommend Bruce to anyone looking for a content creator. He’s very insightful, took the time to understand our business and our objectives, and had a lot of great recommendations for us. He was able to quickly produce quality content on technical and niche topics, including great research, and elevated our initial ideas to something that was engaging for the reader. We could basically give him anything and he could turn it around on our timeline – usually within a few days or a week. It used to take me two weeks to fit writing a blog post into our schedule. Engaging Bruce allowed us to work on other priorities. It freed us up to focus on our jobs.
– Audrey Neale, Marketing Manager at ProQuest Consulting
“… a solid tech content writer for several of our Software As A Service (SaaS) clients. He provides insightful and value-added content and backs it up with research.”
Our agency helps companies develop and execute data-driven earned media strategies designed to increase market share, brand awareness, and the bottom line. We’ve engaged Bruce multiple times to produce content and have found him to be a solid tech content writer for several of our Software As A Service (SaaS) clients. He provides insightful and value-added content and backs it up with research. He is thorough in coming up with ideas for content, giving us a broad range of topics with good outlines that are on-point for each client and theme. Bruce is responsive to feedback and clearly communicates to address any revisions needed. We particularly appreciate Bruce’s work ethic and the quality of his work and contributions.
– Jo Watt, Content Production Manager, Foundation Digital